Daymond John is one of the most successful and innovative Black Businessmen of our generation. The creator of the 90-2000’s iconic “For Us, By Us” (FUBU) clothing line breaks down his 5 best marketing ideas for a new product.

1). Find your competitive edge.

2). Seek out consignment deals.

3). Build an online following.

4). Connect with influencers.

5). Split test your ads.

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